Running the Best Paid Search Campaigns

Running the Best Paid Search Campaigns

Lemuel Galpo
Written by Lemuel Galpo
October 3, 2014
Best of PPC

If you want to make a website that sells, if you want to learn how to have the best paid search campaigns and how to be the best in online marketing, then you need is this webinar. In the webinar, Jeff Ferguson, the CEO of Fang Digital, is talking about these subjects and you can learn the best tips and tricks from this professional.

Look for What’s “Fun”

When you are making an online campaign and when you are putting ads and banners to a website, make sure that they are eye catching and fun. Think of something catchy that will make the visitors click on your ad and see what it is about. How can you know that you are doing the right job? If you are having fun while you are making your advertisement, then your customers will like it too. Don’t be too serious when you are making the ad, also make sure that you use bright colors and choose the right font.

Things are going to get Messy

When you are creating an online campaign, or when you are using keywords and negative keywords, things are eventually going to get messy. You will have too many pages and too many keywords, but don’t panic, that is normal. Give yourself some time and you will learn how to arrange them and you will learn most of the things that you have in your campaign and website. One good thing you can do is to add tags, and define what every tag is about. This will help both you and your customers to use and learn the website without any problems.

Running Best Paid Search Campaigns

Naming the campaigns

When you have a website and when you make a campaign, it will be a lot easier for you if you put a name for every category. That way, when you are creating a different platform (for example: a smart phone) you can move things up or down a lot easier. You will be able to navigate around your campaign a lot easier and the things will be a lot simpler and cleaner.

PPC Software

There are a lot of different software solutions available when you are running online paid search campaigns, so don’t be scared to explore. Some software solutions are made for one purpose, and other solutions are made for other purposes. With some software solutions, it will be easier for you to find the keywords, or negative keywords, or phrase matches. You can compare them or even combine them. When you are making your campaign, make sure that you put the things the customers like the most on the top, because it increases the chances that the visitors will click on them and interact. Also make sure that you are on top of the things all the time and that you follow what your visitors like and what they don’t like.


Making an online paid search campaign is not too complicated, it might take you some time to learn all the things and to start using them. But with time, you can, and you will, become better than your competition. If you want to see the full webinar and learn more about these things, click here.

Originally published October 03, 2014 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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