Types of Paid Marketing and Online Campaigns

Types of Paid Marketing and Online Campaigns

Dennis van der Heijden
September 26, 2014
Different Online Marketing Campaigns

When the competition is strong we need all the extra help we can get. The best people to learn from are the professionals that have succeeded in the online marketing and online selling business. In this webinar, the CEO of Fang Digital; Jeff Ferguson, gives you the needed advice on how to succeed in the paid search campaigns.

Online Marketing

Internet advertising, or online marketing, is a form of marketing which uses the internet to promote marketing messages and ads to customers. This type of marketing is good for both customers and product sellers, because we live in a world where almost everything is online and the best way to target the visitors is to show them what you are selling through advertising with banners on many different sites. With online campaigns, whether this is ads or email campaigns, you can reach to a lot of visitors and email notification subscribers to get more customers.

International Campaigns

When you are making an online campaign, be sure to focus on as many of your exact audience as possible. If you can ship your products, then make international campaigns. When it comes to your budget, don’t hesitate to spend more money and make use of a larger budget. This might frighten you at the beginning, but you should know that if you want your business to succeed, you need to understand that there is a need to spend some money to earn money.

Enhanced Campaigns

Enhanced campaigns are the platforms that are used in tablets, laptops or smart phones. The existing AdWords platform helps advertisers reach as many visitors as possible. So, as an advertiser, you have to think about that part too. Many people are using their smart phones or tablets to access the internet, browse for products, and see what people have to offer. So, you can’t really focus on only one platform and make your website reachable only for desktop users. When you make your campaigns, ads, and messages reachable for anyone, you will have a lot more success. But be careful when you make these platforms, pay attention to the details and to the design, because it has to look good. As we said before, it is the look that sells.

Online Marketing Campaigns

Conclusion Don’t Panic

When you are making a paid search campaign and when you are testing new platforms, something might go wrong.

[Tweet “The best advice one can give is not to panic and slowly solve the problems one at a time”]

When it comes to money, no matter if it is about your money or your customers money, it is pretty difficult to stay calm. But you really need to do that, and you should know that eventually, everything can be fixed. So, when you are A/B testing software” href=”https://www.convert.com”>testing your website, your ads, or your campaigns, the chances are, something will go wrong, but you should not worry about that. Be open minded and focus on the fact that you will eventually find a solution and everything will eventually be fine.

If you want to learn more about these things – the types of online marketing and campaigns, you can visit this link to see the full webinar.

Originally published September 26, 2014 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of Convert.com, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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