​How Call Tracking Can Help Your Marketing Efforts

​How Call Tracking Can Help Your Marketing Efforts

Lemuel Galpo
Written by Lemuel Galpo
September 25, 2014
Call tracking & convert.com

Marketing is an effort directed towards a goal of selling your product or business. If you want your business to succeed, you need to have a marketing plan, and it has to change constantly as the business continues to grow. There is no single rule in marketing. It is an open field, and there are no limits on the actions that you can do for as long as you are making an effort correctly. But what are the tools that you can use to determine if the marketing team is doing a good job? How can you say that the work they have done on your website is yielding the results that you want? What will be your measurements for success? On this webinar, Allen Mackay talked about call tracking and how by analyzing its results can reveal the opportunities for growth and improvement in terms of the marketing plan.

Working With Call Tracking Results

Almost 95% of the all marketers today say they need the help of the analytics tool more than they used to. They want to know as soon as possible, if a campaign is working and whether or not they can continue to spend the money they have, or if they need to make some changes during the run.

[Tweet “Call tracking informs marketers which campaigns, keywords, and landing page variations produces calls and leads, and which do not”]

Tracking Your Customers Calls

Call tracking companies track the calls made from your website. How does the entire process works?

  • They can track on what page and section of the website the call was initiated.
  • They can tell when the call was made and from where
  • They can even make a report on which keywords may trigger the customer to make that call.
  • They can tell if the call was made through a mobile device or a desktop device.

Most of the customers have their cell phones in their pockets. If they want something, or if they need something, they use their phone and search the internet. If your website makes it to the top of the search engine’s list, then you already have the edge. If the customer opens your website, reads through the content and find your product interesting, they will click the option to call your company.

Call Tracking Marketing

The Importance of Call Tracking

Call tracking produces valuable data that can help marketers develop a plan and strategy to fit the market they wish to serve. It works much like Google analytics. The visuals and reports it generates can help users see the trends, and where your campaign is heading. Call tracking services like LogMyCalls works on this premise – by using their call tracking analytics, their clients can set the benchmark. They can identify the specific areas of the marketing campaign that is working or not. From the results, they can make the decision to continue with the same approach or change the strategy into something that will generate more customers, more money, and therefore more income for the company. What call tracking offers is a view of the many possibilities. It can help you see a potential problem before that can actually turn into bigger problem and it can help you see if success is coming your way. If you want to check out the entire webinar on call tracking, click here.

Originally published September 25, 2014 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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