Marketing And Call Tracking – The Formula To Success

Marketing And Call Tracking – The Formula To Success

Success Formula

One of the easiest ways to make a sale is to market your product. You have two options here; web leads or phone leads, or even both. Most of the marketers today focus on capturing web leads without realizing that phone leads can do better in terms of sales. As much as 68% of businesses report that phone calls provide the highest quality of leads. If you have someone who clicks and calls – this person is 10 times more likely to become a customer. The fact that the person contacted you means that he or she is already interested in what you are selling; you just have to make it official by closing the sale. On this webinar, Mackay Allen, the content manager of LogMyCalls,  discussed how marketing and call tracking can work together to help your business succeed.

Maximizing Business Opportunities Using Call Tracking

Call tracking can be the answer to questions like “What part of the marketing campaign is working?” and “Which part is producing results?” You can use the results as a benchmark or to set your standards and expectations. With call tracking, you will have something that is measurable and attainable.

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Call tracking analytics can provide good insight into your current campaign. You can also use call tracking for the purpose of counting the calls, but you cannot rely on the count alone to determine if the marketing campaign worked, because this is something that you can measure once you have a glimpsed of your ROI (Return of Investment).

Marketing Call Tracking

What Call Tracking Can Offer?

Call tracking offers a bird’s eye view on what is happening on your marketing campaign – you just need to look at the reports, and since there is a scientific explanation for the figures that you are getting, you can make the decision on whether or not to continue with your current efforts, or if it is time to let go. This will let you act immediately before it is too late. With a call tracking provider, you can also:

  • Request for reports to be sent daily, weekly and monthly – this will ensure that you are on top of the situation and it also makes you aware of the newest trends.
  • Request for call recording – It is not enough to look at the numbers. You need to understand the numbers. If there are more calls coming, then why is there no increase in your sales figures? The numbers can’t tell you why but listening to the actual calls will let you know where exactly the challenge is coming from. For all you know, your marketing campaign is working but it is the sales person who is having a hard time in closing the transactions.
  • Request for specific information – You can also ask for additional information such as the time and place of each call or the time of the day with the most calls or region with the most calls. This information is invaluable for marketing campaigns

What To Expect?

Call tracking can only provide the reports, but it will not solve the problems for you. The action plans will not come from the call tracking providers, but from the marketers and the business owners. Call tracking is only a tool and not a solution for all your marketing problems. Use it wisely and your business will benefit from it. If you want to check out the entire webinar on call tracking, click here.

Originally published October 01, 2014 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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