Speed Optimization: How to Keep Your Page Running Fast

Speed Optimization: How to Keep Your Page Running Fast

Lemuel Galpo
Written by Lemuel Galpo
November 13, 2014
Speed Optimization 4 Steps

While there are a million people that go online every day, there are also a million sites they can choose from. This means that entrepreneurs who are engaged in an A/B testing software” href=”https://www.convert.com”>online business website should not only think about the overall appearance of their site, but its functionality as well. Remember, as the competition gets stiffer, your chances of turning visits into profits can drop to a minimal once you fail to offer the best navigating experience for your audience. In this webinar, Theresa Baiocco of ConversionMax talks about how you can optimize your website to get the best results.

Loading Speed: A Crucial Factor to Success

One factor that could either make or break your chances online is the loading speed of your pages. Since online users are left with so many options, it is very easy for them to just hit that close button and look for another site that can provide them the information they need, minus the hassle. Basically, you only have a few seconds to grab the attention of your readers, and if those seconds would be wasted by your slow loading speed, you might as well say goodbye to that visitor.

[Tweet “One mantra that should be used in any website: the lighter the code, the better”]

Factors That affect your Load Speed

Now, if you suddenly figure out that your pages aren’t loading as fast as you want them to, this may be accounted to several reasons, such as:

  • It’s All in the Images: While a single image may not create a negative impact in your page, the size of the numerous images you upload can highly affect your page’s loading speed in the long run. One of the techniques that can be used is the downsizing of the images by the use of HTML editor. However, utilizing external tools that are known for editing pictures such as Adobe and SuperGIF have been proven to be a more effective way of cutting down the image sizes to a minimal.
  • Plug-Ins: Most websites become more well-known nowadays because of the power of social networking. Since sites can easily be viewed by other people through sharing, plug-ins that invite the audience to share information have become a necessity. Nonetheless, there are plug-ins that are inessential for the success of the site, and these are the ones that should be removed. Likewise, if you could find a better substitute for plug-ins that will not cause as much problems when it comes to the page’s loading speed, it is best that you use them as plug-in replacements. Remember, always seek for a better alternative.
  • Excess CSS and HTML Might be Dragging You Down: You can basically do this by removing the HTML and CSS codes that are not necessary for your website to function optimally. For instance, if your page was made on CMS, there is a big chance that you have pre-installed ID stubs and CSS class. Once you find these, you could either fuse multiple ID declarations to one or remove them totally.
  • Lighten the Cookie: Cookies are typically used for data storage. Therefore, servers and browsers communicate to each other by the use of these cookies. To make the loading speed faster, you can terminate the inessential cookies and create an earlier expiration date. Through cutting down on the cookies, the amount of data being exchanged in between the browsers and the servers will significantly reduce loading time, making the loading speed faster.
  • Minification: Minification is a term used to describe the elimination of the inessential characters of the JavaScript and CSS. Through this process, the size of the code will minimize, facilitating the page’s early loading time, therefore making your website faster.

Speed Optimization 4 Steps

You need to learn more about website optimization, because in the online business market, speed is almost everything. Websites such as ConversionMax have the resources and information to help you with guides and tips. Through these easy tips, you would be able to reduce the factors that drag your page down, helping you turn visitors into paying customers. If you want to find out more about this, you can view the entire webinar here.

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Originally published November 13, 2014 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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