The Essence of Website Optimization

The Essence of Website Optimization

Lean Website Optimization

In her latest webinar, Theresa Baiocco talks about how optimization can be used to improve your online business. Creating an online business nowadays can be done in a snap of a finger. In fact, even if you lack finances, there are a lot of service providers that can offer you free services. Indeed, jump starting a business and generating profits is now far from being unattainable. However, one downside of this is the rising number of webpages. [Tweet “Because sheer volume of websites the competition becomes stiffer and stiffer day by day”]

As you may already know by now, the tighter the competition, the harder it is to attract traffic and gain profits. If you are a web wiz, there is a high chance that you would not encounter problems in generating leads, but if you are far from being an expert, then you might need some serious help. The truth is, even web masters commit a lot of mistakes that become the cause of their webpage’s downfall. And one of the most neglected areas that really needs attention is the importance that web optimization plays in the success of any online page.

Website Optimization

Trends always change, and vigilant web masters know better than to ignore this fact. One crucial factor that you must never overlook, when running your own online business, is the importance of upgrading your site. However, this is never enough to reach your site’s full potential. Some webpages that have been fully upgraded fail to generate more profits because web developers tend to ignore this very basic component — speed.

The Need for Speed

Studies show that speed greatly affects user engagement. Even though you have the best content that’s ready for the world to see, if your pages don’t load quickly, there is a big chance that your audience would close your tab and move on to other links. Remember, in a world where your probable customers have a lot of options, you can do better than make them wait for your pages to load.

Aside from this, Google reveals that speed is also another factor that could help you create a page that’s friendlier to the search engines. This means that it is not enough that you stick to SEO’s rule book. Rather, you must include speed in your priority list if you want to be on top of that search page.

Optimization Options

If you are clueless on how to optimize your website, below are very simple things that you need to consider:

  • Web Host: Looking for a reliable web host is definitely one thing you can do to reach the top. However, the service you’d get would depend on the service you availed. This means that you need to study whether or not the service you availed suits your needs, or if the web host is really credible enough to provide you high quality services. Study your top competitor’s page and compare it with yours.
  • Data: The size of your data can greatly impact your page’s loading time. If there’s one thing you must do, it’s to compress what you can compress to improve the speed of your load times.
  • Domain Name: DNS look-ups takes about 20-120 milliseconds, and minimizing this can help your page speed up.

Website optimization is far from being rocket science, but it is one thing that can make you the virtual billionaire you always wanted to be. So what are you waiting for? Optimize now or forever suffer from becoming an unprofitable entrepreneur. If you want to know more about optimization, you can click here to view the entire ConversionMax webinar.

Lean Speed Optimization

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Originally published October 17, 2014 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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