You can examine your sales funnel and buying cycle matrix all you like, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100% comfortable, you can forget about conversion.
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients’ online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web.
In this session, veteran copywriter and content marketing expert Barry Feldman will connect the dots between the words you write and the engagement it may or may not achieve. You’ll understand how to put prospects in their comfort zone and “ease” them into doing business with your brand.