[Webinar] How Segmentation & Targeting Propel Conversions

[Webinar] How Segmentation & Targeting Propel Conversions

Fabiola Martinez
April 29, 2015

While getting traffic to your site is GREAT–that is only half the battle. Getting visitors to convert on your page is a difficult and almost inscrutable process. Some sites try to get on top of the conversion game by breaking down visitors into easy-to-digest categories, thereby making it easier to drive visitors down the sales funnel.  However, most sites don’t take this process quite as far as they should.

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Derek Adelman

Derek Adelman is CoFounder & VP Operations at Fanplayr. He’s an entrepreneur, software developer, and manager. Expert in eCommerce segmentation, real-time solutions, high speed messaging and analytics. Former VP at Reuteurs and TIBCO.

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In this Webinar you will learn:

  • How good segmentation and targeting creates a mutually beneficial dialogue between retailer and visitor that provides a shared benefit, improves the shopping experience and makes conversions happen.
  • How to fully understand visitor engagement and use it for immediate, positive action.
  • How retailers must have a means to confidently assert their in-depth knowledge of the bond between their customers, their brand and/or product mix.
  • Why the digital environment provides a means for a much more constructive engagement between retailer and prospect and relate with a highly tailored customer experience that trumps a one-size-fits-all, repetitive message blast.

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Originally published April 29, 2015 - Updated October 12, 2015
Fabiola Martinez
As Digital Marketing Lead of Convert.com, Fabiola is responsible for increasing brand awareness, community growth and lead generation. Always trying to improve things as a team member and as a human being.
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