What is Behavioral Targeting

What is Behavioral Targeting

Found a great post on explaining how third party cookies are and how it works with cross site behavioral targeting. Its a video from the Wall Street Journal. This is good info for consumers. It shortly gives in on flash cookies that are hard to remove… I think flash cookies is not the way to go an cross-site tracking should only be used within the company to avoid privacy problems.

I was trying to embed it, but that does not seems to work so there the link to The Wall Street Journal video.

Originally published August 04, 2010 - Updated September 20, 2012
Dennis van der Heijden
Co-founder and CEO of Convert.com passionate in building communities that care. Trying to make that happen inside and outside Convert. I love working with my team to make our A/B testing software better for agencies and e-commerce clients.
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