Pricing Pages: 303 Best Ideas for UX and Conversion Rate Improvement

Pricing Pages: 303 Best Ideas for UX and Conversion Rate Improvement

Dennis van der Heijden
December 10, 2010

After the blog post “Best Pricing Practices or Conventional Wisdom? Top Five Cloud Computing Pricing Trends You Probably Didn’t Know“ I wanted to follow up with a visual overview of all 317 websites I looked at for that post. Doing so will give you and me ideas on what the pricing pages of other SaaS providers look like, pick the favorites and learn.

I posted a screenshot of each site and gave my 2 cents from the conversion rate perspective. Each of the 303 sites (sorry some sites were gone or just to bad) got a small note under it with compliments and feedback.

If you want to change your pricing page and want to test your changes before putting them online: Sign-Up for our free beta tool (no credit card needed).

Update: Made a summary as part of the search for The Perfect Pricing Page

Originally published December 10, 2010 - Updated January 03, 2018
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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