You know how to get people to visit your website—right? Flashy graphics, interesting photos, a killer attitude on blog posts. Turns out, it might not be that straightforward or simple. Converting people from visiting a site into doing something for your site isn’t all about intuition. It’s about data and study, learning who your audience is and what they want.
People in the business of the internet call that person who visits and takes an action a conversion. The more people who visit and complete that action, the better your conversion rate, and when you get the most people possible to convert, you’ve optimized that rate.
But you don’t get an optimized conversion rates by randomly changing things. You get it by testing and analyzing and structuring. You get it by looking at your strengths and weaknesses, and figuring out who your customers are and what they want.
You also get it by improving things for those visitors—by making your site faster, making your copy more focused, and giving certain things like guarantees to visitors. If you want to discover more about how you can optimize your site’s conversion rate, use this infographic to guide you.