How To Create an Ideal Landing Page

How To Create an Ideal Landing Page

Lemuel Galpo
Written by Lemuel Galpo
September 16, 2014
landing page must have

Creating a landing page is not an ordinary job in website building. Someone needs to have a careful plan on how the approach should take place. This is more than just convincing the customer to buy or try your product. Before the purchase – there’s a need to establish trust and that is where the challenge begins. You are asking someone to trust you, make that purchase and pay for your service. Your landing page must be able to do all the work so you can have a very good conversion rate. You are not launching a product because you simply want to make a launch, but because you need to earn money – from the businessman’s perspective, it’s all about earning and making your presence felt. 

Carlos Del Rio has been creating landing pages for clients across the globe, and he is very proud to say that with his direction, Unbounce (the maker of the awesome landing page tool) is getting constant positive feedback from satisfied clients. On this webinar, Carlos explained how a company can benefit from a perfectly executed landing page and the things that a company should consider to create a landing page that is able to attract their target market and make the conversion needed.

It’s All About Having A Plan

Brainstorming is the first step and this involves throwing all the ideas. You can use a whiteboard on this activity to see which of the idea matters most. If you study and understand your target market very well, you know what you need – and you’ll know what to choose.

Landing page checklistYou can start by listing down all the ideas and go from there. You should ask yourself how you’re going to capture your target market’s interest in the most cost effective way?

  • Create control – Remove the clutter, all the unnecessary wordings and images that will hinder you from delivering your message. You want your customer to take action and make sure that everything in the landing page is calling for that thing to happen. Direct your customer to the decision that you want them to take – BUY.
  • Provide highlights – In your landing page, show your customer what you’ve got. Highlight your best features and show them what makes your website worthwhile. What makes your product different? What makes it the best in the market? Why is it their best choice? All these should be highlighted on your landing page.
  • Get the action out of the people – The key is to have a straightforward approach. There are some companies who still use the secondary call leading to primary action but it does not seem to work that way all the time. Apparently, the secondary call to action creates distraction to consumers and just when you thought that having the buttons will make the people more engage, they begin to look for something else and move away from the page.
  • Communicate with the person – Talk to them as if they are in front of you. Make them listen to what you want to say. Engage them and the only way to do this is to be specific, clear and concise. If you want to check out the entire webinar, click here.
Originally published September 16, 2014 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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