Infographic: 7 Ingredients to Create the Perfect Landing Page

Infographic: 7 Ingredients to Create the Perfect Landing Page

Lemuel Galpo
Written by Lemuel Galpo
January 7, 2015

The folks over at Infusionsoft have provided us with this great infographic on the 7 ingredients to create the perfect landing page. Landing pages are one of the most important parts of a website. It is the first page that visitors see when they enter your site. It is also the first chance that websites get to present their first impression on your targeted traffic.

When it comes to conversion optimization, one important step is to present your website in a way that can garner more interest from the people that visit your page. And while it is impossible to actually create the perfect landing page, with these ingredients, you can get pretty close to it.

Aside from the ingredients, the infographic also shares useful insights and information such as:

  • Creating Calls to Action
  • Powerful Headlines
  • Social Networking
  • Having the right Copy
  • Mobile Optimization
  • Analytics

Getting your landing page right can be one of the most important things you can do for your website. Driving in traffic is not nearly enough. You also have to connect with your visitors, especially your target audience.

You don’t want them to stop at your landing page, but to explore the rest of your website and find out what you are ready to offer. With these ingredients, you are sure to cook up an efficient and effective landing page that can convert your visitors into paying customers.

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7 Ingredients

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Originally published January 07, 2015 - Updated August 12, 2016
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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