The folks over at Infusionsoft have provided us with this great infographic on the 7 ingredients to create the perfect landing page. Landing pages are one of the most important parts of a website. It is the first page that visitors see when they enter your site. It is also the first chance that websites get to present their first impression on your targeted traffic.
When it comes to conversion optimization, one important step is to present your website in a way that can garner more interest from the people that visit your page. And while it is impossible to actually create the perfect landing page, with these ingredients, you can get pretty close to it.
Aside from the ingredients, the infographic also shares useful insights and information such as:
- Creating Calls to Action
- Powerful Headlines
- Social Networking
- Having the right Copy
- Mobile Optimization
Getting your landing page right can be one of the most important things you can do for your website. Driving in traffic is not nearly enough. You also have to connect with your visitors, especially your target audience.
You don’t want them to stop at your landing page, but to explore the rest of your website and find out what you are ready to offer. With these ingredients, you are sure to cook up an efficient and effective landing page that can convert your visitors into paying customers.