Ways you can Impress Clients with Call Tracking

Ways you can Impress Clients with Call Tracking

Dennis van der Heijden
September 15, 2014
Call Tracking & A/B testing

Every employee wants to impress their boss. There are different ways to do that and one of the best ways it through using call tracking software and proactive problem solving. In this webinar, you can see and read a lot of tips how you can achieve that.

Call tracking software

Call tracking is software that is used to record information about incoming telephone calls without recording the conversation. This kind of software can help marketers grow and become an integral part of any company’s marketing efforts.

This kind of software gives you a lot of information, like the number that is dialed, the geographical location, caller names and addresses, details about the repeat and unique callers and so on. So, if you are an in-house marketer and you want to impress your boss with a job well done (who wouldn’t want that?), call tracking can help you achieve that.


There are a lot of different programs, and different software, that offer to keep records. For example, if you are an agency, you can take advantage of the co-branding feature that LogMyCalls offers on their analytics dashboard. You can have the dashboard customized with your own logo and color scheme so that what the client sees on the analytics is your own logo imprinted on it, and not the logo of LogsMyCalls.

A/B Testing

Holistic view of conversion optimizationA/B Testing is where LogMyCalls works closely with Convert.com to break down data into figures that you can work with as a marketer. The second approach highlighted in the webinar allows you to take this information as a marketer to impress your clients, or boss.

When these two integrate, you will be able to use multiple call tracking numbers on multiple landing pages and their variations. As such, you are in a position to track which types of landing pages can generate more calls! You can do this simply by shifting a particular phone number around the different landing pages.

Additionally, in A/B testing landing pages, you can actually count the number of phone calls as conversions. We at Convert.com can show you exactly how this integration is done. This is a tool that‘s increasingly growing popular with many clients, and we tailor it specifically to suit your website. Having call tracking and A/B Testing rolled into one is one hell of a great tool for any marketer to have at their disposal.

Proactive Problem Solving

Proactive problem solving means preventing the problems before they occur. It also means that you need to take action and use every given opportunity to become the best one on the market. With the proactive problem solving approach, you should easily recognize problems and threats and take a peremptory action against them.

Integrating these lessons in real life

The best example of using the call tracking software and proactive problem solving is: if on any given day, you find yourself short of the mark, say you managed to register 7 calls or less than your target for the day, you will receive a notification via text message that notifies you that you have failed to reach your goal for that day. What Proactive Problem Solving does here is it allows you to fix the problem before it becomes a problem. This means that your bosses need not be aware that you fell short of the mark on a given day, neither do your clients. This will save you and your bosses and clients a lot of time and it can prevent a lot of mistakes. In short, you can stay on top of the situation, and fix what needs to be fixed before it becomes a bigger issue.

During this webinar by LogMyCalls in partnership with Convert.com (you can watch the recorded webinar here), you as a marketer can learn how to impress both your bosses and your clients. With these tips and tricks, you can learn how to do that with proactive problem solving and by using call tracking software. You will be able to stay on top of any situation every day, and you will never forget to make a call again.

Originally published September 15, 2014 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of Convert.com, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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