The people at E-Web shared this great infographic on the 10 ways to design an awesome landing page. Technically, landing pages are the part of a website users enter when they click a link on another web page. Landing pages are also typically the website’s home page. Landing pages are also the fist thing that users see when they enter your site. It is your website’s face, it’s smile, it’s first impression. With that alone, you can tell how important it is to have a great landing page.
Aside from the 10 ways to design a landing page, the infographic is also littered with gems of useful information for your website’s A/B testing software” href=”https://www.convert.com”>digital marketing, including information about:
- Meta Titles and URLS
- Hero Shots
- Bullet Points
- Calls to Action
- Useful Footers
When it comes to landing pages, you do not necessarily have to wow them immediately. There is such a thing as information overload. The keyword here is to SELL your website to the visitor. Convince them that you are worth their time and convince them to explore more of your website.