The people at CrazyEgg and Single Grain have shared this great infographic about the basics of eye tracking or how your eyes move when they are looking at a website. Eye tracking is also considered to be the study of what people look at on a certain page or screen. This is done so that page designers can strategically place specific words or images to the places that get the most attention. This way, the most important information is relayed to the viewer as soon as possible.
Aside from the basics of eye tracking, the infographic also contains useful information and insights such as:
- Eye Patterns
- Image Size and Spacing
- Web Design Colors
- Button Size
- Ad Placement
Eye tracking is one of best new innovations that helps website builders track what their audience is seeing when they enter the website. This information, when combined with conversion optimization, can significantly improve a website’s look and feel.