In this particular infographic, Cox Business have shared with us the anatomy of a high converting landing page. Landing pages are pages that visitors first see when they enter a website. When visitors “land” on that page, they immediately know if they like the website or not. This is why it is so important to make sure that your landing page is high-converting. What does this mean? Basically conversion is a marketing term meaning converting casual visitors into paying customers. This can be done through several ways, but one of the most effective means is through having an effective landing page.
Aside from taking you through the anatomy of a high converting landing page, you can also learn several insights from this infographic, including:
- Landing Page Conversion Rates
- Landing Page Statistics/Surveys
- Important Features
- Proper A/B Testing
- Mobile Marketing
The Landing page offers up the website’s first impression. This impression is important in whether or not your you can convert each visitor into a paying customer. While substance is very integral, you also have to have style. You can offer people what they are looking for, but if they do not like the website, chances are they might leave and look for better sources. Likewise, you can be all flashy and colorful, but if you cannot offer what your visitors are looking for, you will still lose them. Finding the right balance is important for a high-converting landing page.