Infographic: How are B2B Marketers Optimizing their Funnel?

Infographic: How are B2B Marketers Optimizing their Funnel?

Lemuel Galpo
Written by Lemuel Galpo
December 10, 2014

The folks over at the Marketing Sherpa have shared this amazing and comprehensive infographic about how B2B Marketers optimize their funnels. B2B marketing, or business to business marketing, has always been a tricky branch to run. Not only are you targeting a completely different audience, you are also playing under a different set of rules. However, some things have not changed. Using the funnel system in marketing is still one of the best techniques, even in B2B marketing. This inforaphic show how marketers optimize their funnel for B2B.

This is a very comprehensive infographic that can help with marketers, but is also contains rich information and insights on several aspects of B2B marketing. Here are just some of them:

  • Most Effective Demand Generation Tactics
  • Tactics for Engaging Content
  • Average Percentage of B2B inquiries for Sales
  • Top Funnel Priorities
  • Average Cost of B2B Leads
  • Top Critical Marketing Metrics for ROI

When in comes to B2B marketing, you know you have to step up your game, not just in terms of running your campaigns, but also in the techniques and methodology that you use. With almost anything, gaining a better understanding of what your are doing is the first step to improvement.

B2B Funnel



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Originally published December 10, 2014 - Updated December 16, 2014
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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