Our friends over at KISSmetrics have provided us with this great infographic on demystifying the bounce rate. Bounce rates are the rate which visitors enter your website through the landing page, and leave without visiting anything else. Technically, it is the percentage of single-page visits and the measure of visit quality through conversion. In layman’s terms, it is the number of window shoppers that visit your website. They look through the window, but they do not actually get in and buy anything. A high bounce rate means that the site landing page is not working or is irrelevant. What this infographic does is it explains and simplifies bounce rates for us, so we have a better understanding of how it works and how to conquer it.
Aside from teaching us about bounce rates, we can also learn a lot of useful information from this infographic including:
- The Bounce Rate Equation
- Bounce Rate by Industry
- Improving Overall Bounce Rates
- Tips to Improve Bounce Rates
- Factors that Affect Bounce Rates
In online marketing, there are a lot of terms that can be confusing. There are a lot of marketing and internet jargon tossed around, and it can be easy to lose track of what matters and what needs to be improved. That is why it is important to know and understand the basics on online marketing, so that we can better understand how to make our websites effective and profitable. Demystifying Bounce Rate is one of the best ways to truly understand how our landing page works and how to use it to our advantage.