Infographic: Do’s and Don’ts for a Successful Call to Action

Infographic: Do’s and Don’ts for a Successful Call to Action

Always be up to Date subscribe to updates - December 1, 2014

Litmus released this comprehensive infographic about what each user should, and should not do, when creating successful Calls to Action. Call to Action or CTAs refer to a marketing term about a sign or button that provokes users to respond, usually with an imperative verb such as “Click Here!” or “Buy Now!”. Although these may seem trivial to any user, to website owners, it is one of the most effective triggers that converts visitors into customers.

Aside from do’s and don’ts, the infographic also features several useful tips and interesting bits of information regarding CTAs such as:

  • Format and Language
  • Size and Placement
  • Color and Content
  • Bulletproof Buttons
  • Missing Links
  • Mobile Differences

When done correctly, calls to action can be the driving force for traffic generation in any website. It is the primary way for your customers to communicate to you that they are interested in your service/product. It is also one of the easiest ways to guide visitors into the right page to make a purchase or transaction.

CTA Dos and Donts

Download this infographic

Embed Our Infographic On Your Site!


Signup to our monthly newsletter to get the best of our content with the latest
Conversion and A/B Testing resources right in your inbox.

  • 1 Dec, 2014
  • Posted by Lemuel Galpo
  • 1 Tags
Lemuel Galpo

Written by Lemuel Galpo

As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.


Have inspiration and insights you'd like to share with our tribe of testers? Convert is always on the look-out for awesome optimization content. Submit your pitch here and we will get back to you.

CATEGORIES Infographics

[hclightbox id='5' text='Anchor text']