Infographic: 5 Tips for A More Successful CALL TO ACTION

Infographic: 5 Tips for A More Successful CALL TO ACTION

Lemuel Galpo
Written by Lemuel Galpo
October 8, 2014

We would like to share this infographic about 5 useful tips for a more successful call to action. “Call to Action” or CTA is a marketing term used to describe a button or phrase that provokes a visitor to respond or interact with the website. In short, call to actions are mainly responsible for almost all the leads of a website.

Among the information shared in this infographic includes:

  • Click through rates
  • Colors and Contrasts
  • Image Shapes and Sizes
  • Wording
  • Buttons to Text Ratio

Call to Actions are very important for online marketing and conversion optimization. It directly affects leads and customer interaction. So it only makes sense that by improving your Call to Actions, you are also directly increasing leads and profits of your website.

Call to Action Tips

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Originally published October 08, 2014 - Updated October 13, 2014
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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