Optimizing PPC and SEO Through Call Tracking

Optimizing PPC and SEO Through Call Tracking

Lemuel Galpo
Written by Lemuel Galpo
October 9, 2014
Call Tracking & A/B testing

Call Tracking helps optimize PPC and SEO if it is done correctly. On this webinar, Mackay Allen discussed how call tracking can work hand in hand with these two efforts to secure success in the marketing campaign. You can change the way your PPC and SEO is working and there is always a way to make increase sales. Using call analytics, the client can view the progress of their marketing campaign in real time. There is an option to request for daily, weekly and monthly reports where the calls are coming from. Which part of the website, which keywords are working, which ads are more visible in the client’s eye. Call tracking is a method that will help you understand why the customer behaves the way they do. You can have an idea on the possible items that triggers the behavior.

Is The PPC Or SEO Working?

Without call tracking, you cannot accurately say if the PPC or SEO applied is succesful. There is a link that connects PPC or SEO to the success of your campaign, and although this may not be the case 100% of the time, the link or the connection is present in most of times. If you can find that link through the reports created from call tracking service, then there is no doubt that you can double or even triple your earnings.There is a way to make money using call tracking, and this is through improving and introducing new features and providing analytics to your SEO.

How Can Call Tracking Help The PPC and SEO Efforts?

Using the call tracking service with call recording function, you can hear what is happening rather than just looking at the visuals and reports. This will help you optimize the PPC and SEO efforts because you will know where the change should come from. You will hear from the customer why they are calling – you will hear the actual questions that they have. Whatever they read and whatever they say are derived from the results of your PPC and SEO campaign so listen and take note. You can pick up something from your notes that the reports will not be able to tell you. Such as:

  • What is the lead quality?
  • Are there missed opportunities?
  • Are there any unresolved issues?
  • Are there price request?
  • How did the sales agent responded to the call?

Optimizing PPC and SEO Through Call Tracking

There Is Identity In The Phone Numbers

Call tracking will optimize PPC and SEO by using the call dynamic insertion feature. By putting a specific element in your URL, you can trace where the calls come from – as well as which part of the website, which keyword, which PPC advertisement.

Call tracking will help you realize that there is identity in each phone number. Every phone number is unique – in terms of questions, issues, opportunities and customers. Tracking the uniqueness in every call is just one of the many ways that you can predict the outcome of the marketing campaign. Of course, this is just one of the many ways to help you improve your PPC and SEO. It is also one of the many ways that you can help your business grow. If you want to learn more about this, you can view McKay’s entire webinar here.

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Originally published October 09, 2014 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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