The folks over at Hanapin Marketing have shared with us this great infographic about landing page tips that should be set in stone. What they meant, of course, is that you should emphasize and firmly establish these tips for their landing pages. Landing pages are first pages that visitors see when they enter your website. It sets the tone and it essentially gives the website’s first impression. With that in mind, it is no wonder that landing pages are considered to be one of the most important pages in conversion marketing. These tips will help in making sure that your landing pages are efficient and effective.
Aside from these useful tips, you can also learn a lot from the infographic, including:
- Marketing Percentages
- Size and Color for Layouts
- Writing Compelling Copy
- Relevant Images
- Calls to Action
Landing pages are one of the most important aspects of conversion marketing. That is why it is so important to get it right. Most of the interaction between the website and the visitors happens on the first few seconds that they spend on the landing page. These tips can help you in making sure that every aspect of your landing page (page copy, colors schemes, images) are optimized for getting more visitors converted to paying customers. For that reason alone, these tips should be set in stone.