[Infographic] The Chemistry of a Successful Landing Page

[Infographic] The Chemistry of a Successful Landing Page

Lemuel Galpo
Written by Lemuel Galpo
September 4, 2015

In this infographic, the folks over at Conversion Sciences show us all about the chemistry of a successful landing page. The success of your landing page depends on the chemistry of the page, or what the page is made of. The landing page is the first page that all of your visitors see when they enter your website. It offers your website’s first impression, and it also provides visitors a first glance about what your website is about, and what it can do for them. Having a successful landing page is on of the most important things for marketing and conversion. That is why it is so important to know the chemistry of the landing page.

Aside from teaching us about the chemistry of a successful landing page, the infographic also shares interesting and useful information, such as:

  • Make up of a Basic Landing Page
  • What your Landing Page should have
  • The Complete Landing Page
  • Adding Fields to Your Landing Page
  • Landing Page Abandonment
  • Using Copy and Images on your Landing Page

There are many elements that make up a good online marketing campaign. And one of the most important aspects is the landing page. The landing page is the first step in communicating with each of your customers. If it fails, you lose your customer then and there, even before you get a chance to show them what you can do for them. If you have a successful landing page, it opens up so many possibilities for conversion. The decision to stay or leave your website occurs in matter or seconds, and having a good landing page can swing this decision either way.

Chemistry of Successful Landing Page

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Originally published September 04, 2015 - Updated September 17, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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