[Infographic] How Reducing Options can Increase your Conversions

[Infographic] How Reducing Options can Increase your Conversions

Lemuel Galpo
Written by Lemuel Galpo
June 23, 2015

In this infographic, Quick Sprout shows us how reducing options can increase your conversion. In the online marketing world, Conversion, or converting casual visitors into paying customers, is essential for a website’s success. The reduction of options can be done on any page on your website, but it is most effective on landing pages, where most conversion is done. The infographic shows us how the old saying the “Less is More” can be applied to marketing. In this case, less is the amount of information and options that we give to our visitors, in order to make it easier for them to convert, and in effect, more is the increase the website’s overall conversion.

Aside from showing us how to reduce options on a page, the infographic also shares interesting and informative insights such as:

  • Sign In Conversions
  • Effect of Contact Fields
  • Effect of Drop Down Menus
  • Minimizing Options Statistics
  • Options for Retailer and SaaS
  • Reducing Options Case Studies

When it comes to online marketing, you have to realize that most of your customers are at home on their computers, or using their mobile devices. These customers, unlike physical face-to-face customers, are really impatient and have a short attention span. The information that they can access is far more varied and accessible on the  internet, and they are only willing to give up a few seconds of attention to each page. It may sound prudent, but each second of delay makes conversion less likely to happen. This is the primary reason why reducing your options can increase the conversion on your website.

decrease options

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Originally published June 23, 2015 - Updated June 22, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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