Infographic: The Marketing Optimization Manifesto

Infographic: The Marketing Optimization Manifesto

Lemuel Galpo
Written by Lemuel Galpo
November 10, 2014

The folks over at WiderFunnel featured this infographic about Marketing Optimization. The infographic is actually presented as a manifesto on conversion optimization and how testing and research can be used to improve and optimize online marketing. The manifesto also touches on how different elements of marketing come into play when applying optimization.

The manifesto also tackles other key points in optimization and marketing including:

  • How to Use Creativity
  • The different Insights to gain
  • Scientific Testing
  • Intuition and Evidence
  • Niche Marketing Research

While not containing substantial information, this infographic expresses the crucial points and ideas behind Marketing Optimization.

Optimization Manifesto

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Originally published November 10, 2014 - Updated November 06, 2014
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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