The folks over at WiderFunnel featured this infographic about Marketing Optimization. The infographic is actually presented as a manifesto on conversion optimization and how testing and research can be used to improve and optimize online marketing. The manifesto also touches on how different elements of marketing come into play when applying optimization.
The manifesto also tackles other key points in optimization and marketing including:
- How to Use Creativity
- The different Insights to gain
- Scientific Testing
- Intuition and Evidence
- Niche Marketing Research
While not containing substantial information, this infographic expresses the crucial points and ideas behind Marketing Optimization.