The folks over at Lynchpin have given us this great infographic about Data Driven Marketing. This refers to online marketing that uses data taken from various sources (analytics, a/b testing, user reviews) to run their marketing campaigns. The online business world is a very competitive market. The competition is so tough that it is not enough to just get users to visit your website, but you also have to make sure that those visitors are converted into paying customers. One of the best ways to make sure that your marketing is efficient and effective is by using collected data to drive your marketing campaign.
Aside from learning about data driven marketing, there are also interesting and useful information shared in this infographic, such as:
- Analytics Usage percentage
- CRO (Conversion Rate Optimization)
- Marketing ROI (Return of Investment)
- Identifying consumer Patterns
- Tracking user Behavior
- Customer Targeting
In traditional marketing, it is customary to reach out and appeal to as many people as possible to widen the net that is cast to reel in potential customers. But in online marketing, the competition is so steep and the options are so vast that you have to narrow down your campaign to be able to be effective and profitable. One of the best ways of doing this is by using data to run your marketing campaigns. With the information garnered from your this, you can successfully target your audience and get the users you want.