For the past few articles, we discussed call tracking and ways to optimize conversion rates using…
[Integration] How to Set Call Tracking Goals to Increase CRO
The smartphone culture has given a new dimension to sales. It’s no secret that call tracking provides valuable data that help marketers to develop a strategic plan of action to increase conversions, in fact, 68% of businesses realize calls are giving highest quality leads, hence it has now become important to track these phone leads so that you get a clear picture of what works for your business and which all areas require improvement.
In this article, we are going to discuss the Dialog Tech (former IfByPhone) Integration feature that is available in Convert.
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Step 1: Setting up of Call Tracking Goal
Step 2: Push URL
To trigger the conversions, you will have to define the Push URL. The Push URL comprises of:
- Project id
- Customer id
- Experiment id
- Variation id
- Goal id
Step 3: Connect call tracking service to Convert.com with Zapier.com
This is done with the help of webhooks (beta) that push call to Convert Experiments. With the help of Push URL, you can trigger goal for the original or the variation.
Step 4: Start Testing your Goals
Once the webhooks Convert Experiments have been defined and integrated with the tracking app you can start testing your goals by calling each number and you can see the conversion. For advanced level analysis, you can have a look at the test data available in the analytic tool. You would get complete data of every session of every call. This would give you a deep understanding of which type of content actually helps in conversion of visitors to phone lead.
Dialog Tech/IfByPhone integration helps in deciding which variation wins in terms of conversion rate, revenue per visitor or order item. For technical details of each step mentioned above, please visit our Support Center.