Making the Best PPC Campaigns

Making the Best PPC Campaigns

Dennis van der Heijden
September 23, 2014
Pay Per Click

If you want to learn more about how to make a successful website, how to attract customers, and how to run a successful paid search campaign, one of the best ways to do that is by learning from Jeff Ferguson, the CEO of Fang Digital, who gives to the best tips and tricks about paid search campaigns in this webinar.

Negative Keywords

In the pay per click advertising, negative keywords are the keywords that prevent your advertisements from displaying for particular keywords phrases (read recent changes in Adwords here). They can help you reach the most interested customers in the way that your ad will show only to people that know what exactly they are looking for, and also to people that are most likely to buy your products. Another thing that negative keywords are good for is, the how it allows your ad to be shown only to the pages and the people that are visiting websites for things that you offer. Negative keywords can also help you reduce costs by excluding keywords.

Combine to Succeed

The chances that you will know all the keywords that will bring visitors to your website are very slim. You need the best of both worlds – negative keywords silos to help you have the best campaign. The phrase match will find all the keywords for you and the negative keywords will help you beat your competition and will put you on top. Combining both these procedures is the best way to narrow down your keywords and maximize the amount of unique visitors to your website.

Best of PPC

Breaking the Geography

When you are making an ad or a campaign, you need to break the geography. What this means is that you can’t focus on only one city, one state, or even one continent. When you learn more about how to do that and when you learn more about a specific area. you will find more keywords and more phrases that will help you make the best campaign. When you make a campaign, make sure that you are targeting the visitors in the right way. Depending on what you are selling, run a campaign that will be interesting for your visitors. For instance, if you are selling clothes or shoes, pay attention to where (in which state – location) your customers will buy your product. Just because they need it and where they will buy matters because it is fashionable and when and where they are located.

If you want to know more about this topic, or if you want to learn more about negative keywords and phrase matches, you can view the entire webinar by clicking here.

Originally published September 23, 2014 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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