Marketers Still Don’t Quite Get the World Wide Web

Marketers Still Don’t Quite Get the World Wide Web

Lemuel Galpo
Written by Lemuel Galpo
April 16, 2015

Marketers still don’t quite get the world wide web. The internet has been around for quite some time now. But some businesses and marketers still don’t quite get how to create effective marketing campaigns. Some marketers still stick to old traditional means of marketing their product or service, without realizing that there are vast differences when it comes to traditional and online marketing. It’s a whole new world out there.

In a podcast hosted by Creative Thirst, Bobby Hewitt says that marketers are still not aware of the importance of the Web. aYou need to provide a huge effort if you want to increase brand awareness, and more importantly – sell your products and services. It is not as simple as placing ads and commercials. The internet is a much bigger place, and marketing needs to be active and continuous.

Marketers Dont Get the Web

Most of the time, marketers don’t know how to use the right tools to attract the right audience. What you really need to do is to increase the quality of your website, which includes:

  • Design
  • Quality content
  • Instructions
  • Tutorials

Bring Traffic to Your Website

It is not that hard as you might think. Try publishing daily articles on your website and you can see the difference immediately. If you decide to take this step, there are a few things you need to know. When publishing an article, you should always include keywords in it, because they form a huge part of the popularity of all websites. There are no rules of how to use keywords, but you shouldn’t exaggerate and fill your articles with all possible keywords. You can use Google to help you find the most popular keywords and put them in your article. The most important thing to keep in mind is to use them in a natural way, without making them look as they were written there on purpose.

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Invest a Little Time

Although some marketers do not really understand the importance of the Web, it seems that more and more businesses decide to use the internet for marketing. Lots of small and big businesses seem to be embracing this huge trend, which could really make their brand popular. If you really want to grow your business, you can go online. Invest a little time (6 – 10 hours a week) to achieve your goals. It doesn’t matter if your budget is low, as long as you have a good marketing strategy. If you cannot afford a writer, spend some time on writing content for your website. According to Ankit’s article – Increase Website Traffic without spending a dime!,

Website traffic can be split into two main categories – Paid traffic and free traffic. Advertising is the quickest way to get traffic, but it’s also risky. It can take quite a bit of testing to be able to create profitable advertising campaigns. The other problem with paid advertising is that as soon as you stop advertising, the traffic stops.

We hope that our tips could help you understand the importance of the online marketing. Make sure you utilize some of it and hope for the best results. Make plans in advance, build a strong, solid website for your business and update it with fresh content. But always make sure you use the tools that work best for your business, because this is the smartest approach. You can learn more about conversion by visiting us at A/B testing software” href=”” target=”_blank”>Convert.

Originally published April 16, 2015 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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