A website actually could be a visually striking digital representation of an organization, but until and unless search engines are able to locate it easily, it would just end up to be something spectacular to watch, while not driving in your targeted customers and visitors. For websites to be able to function effectively or to be successful, they have to get impressive search engine rankings for people to find them easily.
We cannot undermine the role of excellent content in driving in more traffic, but the work really starts right at the web designing process, where one could incorporate some of the basic search engine optimization features or SEO elements. There are numerous strategies for incorporating SEO best practices so as to end up with an interesting web presence.
If you are a website designer, your aim would be to achieve a high ranking in web crawlers, keeping in mind obviously the ultimate goal of achieving greater traffic. It is a good idea to make your website SEO-friendly as that will be useful in creating your brand awareness, acquiring higher rankings and achieving greater success. Here are some web designing tactics for creating an SEO friendly website.
1. Starting With a Sitemap
A sitemap is just the starting point for your website’s layout and extension. A sitemap is also, considered to be an effective tool for improving site navigation as it allows search engine’s web crawlers to look up each and every page of your website.
It basically helps to find each page more easily, while reducing the clicks that web crawlers and users need to pass through before they can have access to the precise content they are looking for. Moreover, XML sitemaps list all the web pages of a site including the dates when they were modified last.
2. Do Not Use Images and Flash as Text
Web crawlers that are supposed to index websites are able to read text only and cannot actually analyze image files or Flash. They could be good add-ons but you simply cannot afford to rely on them and treat them as vehicles for your web content.
Flash navigation menus do not allow the Google bots to index the web pages that are actually linked to the navigation, as a result of this, your site would be having portions that are not indexed. Images would not be visible to search engines, so, avoid incorporating any vital information there. It is definitely a safe bet to be with CSS browsing code or jQuery for coming up with 100% text based content.
3. Optimizing Site Meta Tags Helps
Meta tags are useful in providing a brief summary regarding the website. It is essential to create functional and appealing Meta tags, as they are the only thing that users get to read when a page is displayed on search listings and they could make a real difference to your website. They are responsible for generating enough interest among the readers to click through to your website. If they are not attractive enough, the potential readers would be just moving on. So, Meta tags are really important and they make a world of a difference to your website.
4. Adding a Blog Along with Relevant Content Is a Good Idea
We all know that content is king as far as SEO is concerned. It is, therefore, crucial to making sure that your content is quite relevant to the Meta tag information, targeted keywords and alt tags. Keywords are all important while developing website content. However, you need to keep in mind that you just cannot go on inserting keywords and make the content completely unreadable.
If the content gets loaded with forced keywords, visitors would be appalled and compelled to leave your site. Having fresh content is the key to success in achieving higher SERP ranking. Including a blog is the best way of rejuvenating content without really involving too much work and effort. Search engines are forever looking for unique and fresh content. So, when you add a blog it proves to be a fantastic SEO booster.
5. Incorporate SEO Optimized Text
Text is integral to a website. The text that appears on your website would always be under strict scrutiny by Google. Your site will face a penalty if your text appears to be copied from somewhere or if your text has some grammatical or spelling errors. Most of the web contents are uploaded to the website once it goes live. But you definitely, need to add some text at the time of web designing.
Certainly, a website cannot be deployed with completely blank web pages. The name, as well as the image or video description, should always be keyword based. Web page titles should comprise of maximum 50 to 60 characters and include important keywords. Remember to optimize Meta description by smart use of keywords, and it should ideally be composed of 150 to 160 characters only.
6. Use Optimized Images
Using infographics and images is a wonderful way of enhancing your website’s overall visual appeal and appearance. Images help to engage visitors. Infographics should contain text infused with keywords.
Naming the images properly is also, an important way of making sure that your website images are visible to visitors. Suppose you have an online jewelry shop, you can name a picture of a gold necklace just like this- goldnecklace.jpg. This definitely enhances the image visibility when a potential visitor is searching for a gold necklace in the search engines.
Making correct use of HTML features and developing appropriate captions for images could help in optimizing images. Remember not to go overboard, while using images as it is important to keep track of the number of images used as it impacts the load time.
It is extremely critical to make your website user-friendly and appealing. However, it is equally crucial to make your website truly search engine friendly. It is, therefore, essential for designers and developers to learn some of the effective SEO strategies and techniques.
If you follow these web designing strategies, you would be responsible for dramatically boosting website visibility and enhancing long-term and immediate sales thanks to effective search engine rankings.