Posts by Fabiola Martinez

Convert’s Blog

Convert Now Integrates With Hotjar

Convert Insights, Inc, the leader in affordable enterprise A/B testing software, yesterday announced that it now integrates with Hotjar conversion optimization tool. Hotjar eliminate guesswork with recordings of real visitor behaviour on your site. By seeing your visitor clicks, taps, mouse movements you can identify usability issues on the...

The Business Model Canvas

Recently in an article, we discussed the value proposition and its role in a business model canvas. We started off with focusing on business value proposition because as the core of any business, it’s the where everything begins. However, understanding value proposition alone will not be the major determining...

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