In this infographic, Perception System has shared with us 10 Conversion Optimization Tips that can be used for eCommerce Product Pages. In each website, the product page is where the magic happens. In other words, it is where most purchases and decisions to purchase will occur. At the product page stage, you have already hooked the interest of your customer, possibly with a call to action button, or a good promo. But you’re not at the finish line just yet. It is at the product page that you have to close the deal. Just because you have them in the shop does not mean you’ve convinced them to make a purchase. But with these 10 tips, you can finally close the deal and convert a visitor into a paying customer.
Aside from the 10 tips, you can also learn a lot of useful information and interesting insights from this infographic, including;
- The Right Page Layout
- How to Use Reviews
- Printer Friendly Pages
- How to show Contact Information
- Proper Product Image Resolution
- How to Display Pricing
- Product Inventory
Gaining someone’s interest is a big win, but that just gets half the job done. At the product page, things become more serious, because now there is money involved. On this page, it is important to still be interesting, but is also important to be professional and official. Most people will not want to hand their money over to a company that does not know what it is doing. You have to show them that your product page is just as smooth as your welcome page or landing page when it comes to official transactions.