Infographic: How are We Influenced?

Infographic: How are We Influenced?

Lemuel Galpo
Written by Lemuel Galpo
January 5, 2015

The folks over at Crowdtap have shared with us this infographic on how we, as customers, are influenced. The infographic showed how influence, and knowing about it’s effects, can greatly affect your marketing. People have always looked for influence (either consciously or unconsciously) when making decisions about what to purchase. The infographic talks about how influencer marketing has evolved into something that is currently and heavily used, especially with A/B testing software” href=””>online businesses. But is the source of the influence really being studied? The infographic shows how it is our peers and not those with a high ‘influence score’  that make an impact on our purchasing decisions.

Aside from influencer marketing, the infographic also features several interesting tidbits about influence as a trend, as a marketing tool, and as an effect.

  • The history of Influence
  • The 2 Schools of thought in Influencer Marketing
  • How Content Spreads through Influence
  • Where our Influence Comes from
  • How Influence affects Sales

In terms of marketing, each website owner should explore all available avenues to gain an edge over the competition. Just knowing about influencer marketing can help a website gear its marketing towards its biggest target market. And if knowing will make that much of a difference, imagine what results you can get once you apply all the insights you have gained from influencer marketing.


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Originally published January 05, 2015 - Updated January 09, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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