Infographic: How to Optimize a Landing Page

Infographic: How to Optimize a Landing Page

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- December 23, 2014

In this infographic, QuickSprout shows us the steps on how to optimize your website’s landing page. Landing pages are the part of a website that first welcomes the visitors. It is the initial page that most users get to see when entering a website. It sets the first impression of that site, and it will determine whether or not a visitor will be interested in the website or not. Because of this, optimizing the landing page can be one of the most important marketing moves of a website owner. You may have an amazing website, but if your landing page is not that impressive, users will be more likely to leave before they even have a chance to explore your other pages.

The infographic is very informative on what is needed to optimize your landing page, but it also provides useful insights about landing pages and online marketing and optimization. You can gather useful information such as:

  • Conversion and Optimization definitions
  • Elements of High Converting Landing Pages
  • How to Maximize SEO and Usability
  • A/B Testing and Multivariate Testing
  • Measuring ROI

Getting people to visit your website is just the fist step in optimizing your online business. The next, and probably most important step, is to convert these visitors into paying customers. One of the best ways to do this is to make sure that you landing page is fully optimized.

Landing Page Optimize

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  • 23 Dec, 2014
  • Posted by Lemuel Galpo
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Lemuel Galpo

Written by Lemuel Galpo

As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.

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